Disruptive Technologies
Disruptive Technologies is defined as being technologies which change and impact the way in which 'business as usual' operates. These technologies can belong to a range of industries, from medicine to farming. However, most of us come into contact with disruptive technologies every day. We might engage with it ourselves, know someone who engages with it or see it from a far.
As a small business owner, understanding these technologies and their impact can make an exceptional difference in how your business navigates and reaches your audiences.
While you might be less interested in advanced robotics and materials, you might be interested to know that some of these emerging disruptive technologies have been in circulation for some time now. While Facebook, Instagram, Google, LinkedIn, Twitter and Pinterest might not be directly defined as ‘disruptive technologies’ it utilises DT such as mobile internet, cloud technology and the Internet of Things.
But what does all this mean for you and for your business?
Below is a collection of diagrams, tables and links which might help you to decide how relevant these technologies might be for you and your business.
| Business Type | Google+ | Mobile Web | Time- HR/Week | |||||
|---|---|---|---|---|---|---|---|---|
| Accounting | 1/2 | |||||||
| Architecture | 2 | |||||||
| Arts | 3 | |||||||
| Banking | 1/2 | |||||||
| Business Coaching | 3 | |||||||
| Communication | 3 | |||||||
| Computer Repairs | 1/2 | |||||||
| Construction | 1/2 | |||||||
| Driving School | 1/2 | |||||||
| Electrician | 1/2 | |||||||
| Government | 3 | |||||||
| Insurance | 1/2 | |||||||
| Investment & Finance | 2 | |||||||
| Lawyers | 1 | |||||||
| Locksmith | 1/2 | |||||||
| Marketing | 4 | |||||||
| Pest Control | 1/2 | |||||||
| Real Estate | 3 | |||||||
| Schools & Education | 1 | |||||||
| Sports & Recreation | 3 | |||||||
| Technology | 3 | |||||||
| Travel & Tourism | 3 |
Social media statistics
Sensis Social Media Report- 2017
- In Australia, 79% of people now use social media. This has increased by 10 points from 2016.
- Over a third of users check social media more than five times a day. Users between 19-29 years of age, 89% check in at least once per day.
- When are people online:
- 71% - In the evening
- 57% - First thing in the morning
- 39% - Last thing before bed
- 18% - Commuting
- What sites are used the most:
- 94% - Facebook
- 46% - Instgram
- 40% - Snap chat
- 32% - Twitter
- 18% - LinkedIn
- Where are people checking social media:
- 96% - At home
- 59% - Bedroom
- 43% - On public transport
- 35% - At work
- Usage by age:
- 99% of the 18-29-year bracket
- 96% of the 30-39-year bracket
- 86% of the 40-49-year bracket
- 66% of the 50-64-year bracket
- 47% of the 65+ year bracket
- Consumer preferences:
- 24% pf people follow brands or businesses
- 54% follow to get discounts from the brands they follow
- 48% follow for giveaways from the brands they follow
- 64% said they were more likely to trust a brand if it interacted with consumers in a positive way on social media.
- Business on social media:
- 47% of small businesses
- 49% of medium sized businesses
- 60% of large businesses
- 90% of large businesses have a social media strategy
- 43% of medium businesses have a social media strategy
- 40% of small businesses have a social media strategy
For more details and stats on social media visit www.sensis.com.au/about/our-reports/sensis-social-media-report
Social media comparison infographic leveragenewagemedia.com
12 Disruptive Technologies That are Changing the World www.businessinsider.com.au
Guide to 12 Disruptive Technology Examples www.intelligenthq.com
Disruptive Technology and Social Media www.business2community.com
10 Disruptive Technologies You use Every Day electronics.howstuffworks.com
Digital Darwinism: How Disruptive Technology is Changing Business for Good www.wired.com
The Great Technological Disruptions http://theultralinx.com/2012/07/great-technological-disruptions-infographic/