Business at Sunrise
Topic: Data and Social Media Management for Small Businesses
Speaker: Dr Daniel Angus
Data can be a scary word for some small business owners. Yet it is a vital component for businesses today and demands consideration if small businesses are to survive, thrive and grow.
That is why we have enlisted Dr Daniel Angus from the University of Queensland to address this critical aspect of business marketing and preservation.
The machine learning algorithms employed by social media platforms can profoundly shape our lived experience. Platforms use algorithms to identify data such as faces, landmarks, text, and objects; leveraging this data for commercial gain. The rising prominence of what some cultural studies researchers term machine logics, has profound implications for society. Search engine optimisation has largely been replaced by social media influencers, who are used to garner attention for brands by leveraging the mechanics of content recommendation algorithms. Social media management is now integral part of small business strategy. This talk will discuss the rise of algorithms, how they work (for a non-technical audience), and their role in modern communication and media.
Dr Daniel Angus is a Senior Lecturer and Journalism Program Coordinator in the School of Communication and Arts, The University of Queensland. Dr Angus has a PhD in computer science and specialises in the development and application of computational methods for communication and journalism research.