Business at Sunrise
TOPIC: Social Media for Business
GUEST SPEAKER: Mel Kettle
How to use social media to engage clients
The latest research shows that 79% of Australians use social media, but just under half (47%) of small and medium businesses have a social media presence.
To quote Eric Qualman, “We don’t have a choice on whether we do social media, the question is how well we do it”.
People do business with people they know, like and trust, and social media can help build that trust by using it to strengthen relationships and provide service excellence. In this presentation, Mel Kettle will show you how to use social media to increase trust and engagement with your clients.
Mel Kettle is a communication and social media expert, speaker, author, trainer and mentor. She works closely with CEOs, thought leaders, associations and businesses to help them communicate effectively and authentically so they attract, engage and retain their customers and clients.
Mel has over 20 years' professional experience, a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Queensland) and The Queensland Choir.